A PESTLE analysis looks at the macro trends in the surrounding environment your organization. Take the top e. Used in a fundraising context, it helps you carve a sustainable niche in your market. It also identifies the key issues for charities and the steps you should consider for your own charity in. Second, the good news: by carrying out a regular PESTLE analysis, you can assess what risks your charity faces, and take action to strengthen your position. A situation analysis of a nonprofit organizations is tied to its mission, vision and values statements. Your SWOT analysis is not finished until you've created proper actionable follow-up. This means more people will have better houses and vehicles. Collect data for your PESTLE analysis. Recent events in 2019 demonstrate how practical our PESTLE analysis tool can be when assessing the risk arising from a range of external factors, and their impact on a charity working internationally. But this growth is not expected to hold on much longer and it is predicted that the country’s growth would witness a downfall in 2022 wherein it would grow by 3. Starbucks’ success is linked to business effectiveness in addressing external factors, like those identified in this PESTLE analysis. In today’s PESTLE analysis of charities and non-profits, we are going to take a brief look into how the charitable business landscape is affected by political, economic and other external influences. They provide professional intuition into the external elements influencing organisations. Assessing your charity. Social. PESTEL acronym stands for political, economic, social, technological, environmental and legal factors impacting companies. When businesses analyze their external environment, PESTLE analysis is a standard tool that can be used to understand the legal factors that are likely to affect them. Cost: $4. (this is a good example where one factor could be classed as political and environmental at the same time). There is a high hope that as inflation and employment level. For example, a PESTLE analysis could help a clothing business. The PESTLE provides a simple framework within. Political Factors may be altered by the government’s influence on a country’s infrastructure. 75; $7. Based in Orlando, Florida, it flies to 10 countries and expects to double its fleet size, destinations and profit earnings. PESTLE analysis allows digital marketers to plan ahead. So, if you’re interested in exploring Nigeria’s potential as a market, sit tight as we take a closer look at this fascinating country’s PESTLE analysis. Political Environment: Political is the first one of the PESTLE analysis examples for business. Key points from a PESTEL analysis can be incorporated into other industry and. This PESTLE analysis of Subway explores how the six external factors influence the company’s success. The key questions asked in a PESTLE analysis are as follows: PEST Examples. A PESTLE analysis is an effective way to begin your strategy sessions, as it is a multifaceted approach which views the charity sphere in a holistic way. What is PESTLE Analysis? The PESTLE analysis is a tool to identify macro (external) forces an organization faces in its business. These are the S and W in your SWOT analysis. To do this, a total of ₤678,400 was allocated to two. Determine a theme of the analysis. Non-profits can benefit from the same strategies you use in your day. The last page of your PESTLE analysis template must also include a section or one whole page to account for the following: Other notes or reminders; Recommendations and next steps; Analysis facilitator sign-off; Sample PESTLE Analysis Template. PESTEL is a tool that reminds managers to look at several distinct categories in the macro environment. Ireland is the world’s 20th largest island, 3rd largest in Europe, and 2nd largest in the British Isles. Because the analysis highlights six key influences on any product, service, or business, understanding what they are is crucial for marketing success. The word "PESTLE" is an acronym for. A PESTLE Analysis Template is a powerful tool used to analyze and guide marketing strategies. Ideally, a PESTLE analysis will bring together the thoughts and opinions of multiple people inside and outside of an organisation. Conclusion. A PESTLE analysis examines external market factors – including Political, Economic, Social, Technological, Legal, and Environmental – and market trends that might impact your organization’s direction, performance, and position in the marketplace. A PESTLE analysis looks under the macro trends in and surrounded ecology the organization. Completed PESTLE example PDF PDF document 41. on the PESTLE Chart. ECONOMIC. Our PESTLE Cheat Sheet 2023 has been used by 1000s of consultants to support PESTLE workshops and market planning. It allows a company to form an impression of the factors that might impact a new business or industry. 2. Performing a SWOT analysis for your project is a crucial step to develop a marketing strategy to tell your story. Just as it is the case elsewhere in the world. PISTON analysis for Charities: Bottom Line Public factors: Affected to an vulnerable political landscape Charities feel the heat whenever a new government party. Almost every major and minor organization tries to conduct this analysis, but with regards PESTLE analysis example, I would cite an example of a real-life case study in which PepsiCo, a beverage giant carried out the PESTLE analysis over its brands. 7+ Regression Analysis Excel. Definitions and General PESTLE Analysis Examples: A PESTLE analysis will look different for each industry, and it must be approached differently as well. 2 Achievement of FT status or other organisational form 3. It’s handy for any new project, too. Charities provide many opportunities for theless fortunate. A SWOT analysis is a simple technique with which you can establish the Strengths, Weaknesses, Opportunities, and Threats of your organization. Stage 1 of implementing your SOSTAC® planning framework is setting out the situation analysis. 5. A practical, 3 move guide and charity strategy template, including example charlie PESTLE and SWOT analysis. Planning to launch a new product or service 2. These are all questions for which you can find answers using this tool. Once you’re clear on the goal of your analysis, bring the right people together and start brainstorming the key factors. This is Part 4 of our series on PESTEL analyses. Use reliable sources such as case studies, government reports, and high-authority websites to enhance the quality of your information. PESTLE analysis for Charities: Bottom Line employees — more or less depending on the size of the charity. Such charity strategy template gives you one straightforward 3 step process to exercise to create your charity's strategy, with works examples to help you. These two analysis tools can help a strategic planning team. PESTLE Examples. Widening your understanding to consider external factors instigates strategic thinking which, in turn, results in better strategising. Demand / Supply. Get started with Lucidchart. Vietnam’s GDP has been growing rapidly over the past few years, making it one of the fastest-growing economies in Southeast Asia. Here is an example of PEST analysis using a fictitious international airline company as a scenario: Axis Airways is an international airline that holds bi-annual PEST analysis to stay competitive as a low-cost carrier. Uses a selection of editable PowerPoint icons. Present. Today nearly every business carries out SWOT analyses to see how and. It provides an in-depth evaluation of the macroenvironment, which includes; Political, Economic, Social, Technological, Legal and Environmental factors. It aids decision-making and strategic planning. Before We Watch PESTLE Analysis Examples, Let’s Recap on the Basics. PESTLE Analysis of The Smart Home Market: A Promising Future. A PESTEL analysis is a tool that allows organizations to discover and evaluate the factors that may affect the business in the present and in the future. In business analysis, PEST analysis ("political, economic, socio-cultural and technological") describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. 9+ Company Analysis Templates. The insights gained from a nonprofit SWOT analysis help you. It possesses two forms of revenue generation, Oxfam stores and fundraising, with majorly of its revenue coming from the latter. 5. Last modified: 2nd Nov 2020. Situations where PESTEL Analysis is applied. For example, preceding a board retreat, you might engage different depart-ments or constituencies in a SWOT analysis for their particular area of expertise (e. 6 key factors (Political, Economic, Sociological, Technological, Legal, and Environmental) are analyzed here, and based on this, strategies are made. The results of this PESTLE analysis of Verizon Communications Inc. however it can be used by non-profit organizations to assist the strategic planning process. Posted on April 14, 2023 by Daniel Pereira. About - Charity / Social Enterprise – Marketing Strategy – PEST Analysis PEST Analysis – Political, Economic, Social and Technological forces PEST analysis focuses on only external factors which may affect your organisation, and although there may be some overlap with the Opportunities and Threats portion of the SWOT analysis , it can be. What is PESTLE Analysis? PESTLE analysis, which is sometimes referred to as PEST analysis, is a concept in marketing principles. It is part of an external environment analysis when conducting a strategic analysis or doing market research,. The advantages are pretty self-explanatory,– the lower the level of uncertainty in your business, the lower your risk. Dhreima must achieve the goal of attracting more investors in the state of Qatar to balance its budget and increase its activities. There are various situations where organizations implement PESTEL analysis, and some of the most common ones are elaborated on below: 1. Although it is an expensive brand, people still go for it as it adds luxury to their lifestyle. It should in a mixed business and commercial area with car parking spaces nearby and good foot traffic nearby. the specific context of PESTEL analysis for startup business. One option is to use pen and paper. While the PEST analysis is used by the organizations to identify potential risks and opportunities that might affect their operations, PESTLE analysis comes with a wider scope. g. You cannot control the outside world and what happens will directly impact on your charity, but you can respond to it. Technical. The next issue dissected in the PESTEL analysis of the UK (Country Profile) is the social environment. Coca-Cola. Demographics. 4. Let’s look into a few of those examples in more depth, to see. Try Smartsheet for Free. This analysis is also performed to assess the potential of a new market. Organise each area into a prioritized list; a list for Political, a list for Economic, etc. By studying each one individually and analyzing how they interact, marketers can. 2. It affects small and large corporations. In this article, we’ll use PESTLE analysis — which looks at the Political, Economic, Sociocultural, Technological, Legal, and Environmental factors affecting a business or organization — to review the NHS’ current and future operational standings. So, the answer to PESTLE analysis is PEST analysis means identifying the external attackers and making strategies accordingly. Examples of PESTLE Analysis. receive money from or work closely with their charity. Published in Companies category by MBA Skool Team. PEST Analysis of Brexit. PDF, 84. 3. Why you should use it Looking out and considering how the world is changing can help you:. With Pestel analysis, it is easy to locate the core of any problem. +1-775-747-7407 between 9am-5pm PST. 2. Taxes. Biofuels production is expected to be an intrinsic confluence to the renewable energy sector in the coming years under the European regulations for renewable energy. Here, we let you in on how we use this method to inform strategy using a holistic approach. Risk analysis of new or existing projects. Analyses key performance and operational metrics so that you can. Part 1. Govt. Like SWOT, PESTEL is an acronym. Before We See PESTLE Analysis Examples, Let’s Recap on the Basics. – New employment laws for employee handbook maintenance. PESTEL is an acronym that stands for political, economic, social, technological, environmental, and legal. reviews the political, economic, socio-cultural, technological, environmental and legal factors that. The external factors may be national or global. You can buy a more comprehensive tactics template, as well as SWIPE and MULLER browse to use, from within Charity Excellence and also assess your strategy inches 30. It is a method of assessing your business environment and its possible impact on the performance of your company. Prioritise: Arrange the factors from the brainstorm into the ones that the team feel are a) most impactful, and b) are most likely to materialise. Strengths: The S in the acronym stands for Strengths. 1 Strategic Overview – Vision, Objectives, SWOT, PEST etc. These are all questions for which you can find answers using this tool. In the wake of several relentless changes over the last few years, both globally and in the UK, we decided to re-run the analysis, looking at how events such as Brexit, the 2017 snap-election, the rise of. Rise in cybercrime risk to data protection and operational stability. – Political instability in a foreign partner country. Included on this page, you’ll find a simple PEST analysis. The framework categorises the six forces of p olitics, e conomics, s ocio-culture, t echnology, e nvironment and l aw. The six categories included are: This tool is an extension of ‘PEST’ analysis, which only looks at the first four of those factors. The economy of Canada is currently in a good state and the country registered a growth of 6. Examples of economic factors affecting business include: Interest rates. 2 Financial Assumptions Underpinning the PlanReal-time PESTLE Analysis Examples of Large Companies. It’s a strategic framework used by companies to assess the impact of external factors on their business. In which DRUM evaluation for charities, you’ll learn how politics additionally efficiency with others impact, impede, or enhance charities. The Pestle analysis research system reveals the. Setting up Charity Shop. Components of a PESTLE Analysis, 2011). Brainstorm STEEPLE: Use a STEEPLE cheat sheet to prompt the team. Performing a SWOT analysis will feel different from anything you’ve done, so you may feel confused about how to start. In this marketing plan, Oxfam intends to both awareness of its agenda in poverty and injustice reduction by motivating its workers and rebranding its Oxfam stores. It is important to address all internal and external threats to prevent disruption to the support given the nonprofit's cause. The PESTEL analysis consists of the description of the company’s context or environment through the consideration of factors: Political. in the year 2021 and before, along with several graphs and charts related to the. things that affect your project. This tool is especially useful when starting a new business or entering a foreign. And like any other organization, charities are susceptible to external factors, particularly political, economic, social, technological, legal, and environmental in. . This is a PESTLE analysis template that allows a company to understand what basics are required to conduct the analysis onto the environment. opportunities and threats (swOT) for operational planning within educational and school. It provides a method to delve into your operations and determine where the organization stands in terms of efficiency. These two analysis tools can help a strategic planning team. PESTLE analysis helps you plan. PISTON analysis for Charities: Bottom Line Public factors: Affected to an vulnerable political landscape Charities feel the heat whenever a new government party lives in power. In 2022, Vietnam’s GDP grew by almost 8%, higher than the regional average. Liverpool Football Club. The headquarters of this country is situated in Washington DC and it operates its business in different countries of the world. A PESTLE analysis studies the key external factors (Political, Economic, Sociological, Technological, Legal and Environmental) that influence an organisation. Since coffee contains high amounts of caffeine many people think consider it to be an unhealthy drink. At the same time this trend has also given rise to decaffeinated products that contain coffee seeds. Managers can evaluate business performance and. PESTLE examines political. PESTLE - Macro Environmental Analysis. STEP 1 - PESTLE Analysis: What The Future Might Take In Store For Your Charity. Relevance is key to the data and framework. From political ones to environmental ones, each of these categories presents a wide range of variables which can impact a business. This analysis gives practical insight into each of the above factors that can affect a business. These tools complement one another and are. This may require primary research and consultation with external industry experts. By understanding what's going on around your business, you can make strategic management decisions that can minimise risks and help your company to grow. The six categories included are: This tool is an extension of ‘PEST’ analysis, which only looks at the first four of those factors. Ireland has a total area of 32,595 square miles, and it’s the 20th largest country in the world in terms of area and size. Analysis of external factors. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service, etc. 6 items in each of the 6 lists, and score the impact. A PESTLE analysis studies the key external factors (Political, Economic, Sociological, Technological, Legal and Environmental) that influence an organisation. , programs, development, finance, board executive committee), and then bring the results all together to discuss as a larger group. The more productive a workforce is, the more competitively they can price their products or services or increase. Initially, it was known as PEST Analysis. Social factors affecting the UK. Arrange the findings in a 1-side document format, so that your teams. See moreIn today’s PESTLE analysis of charities and non-profits, we are going to take a brief look into how the charitable business landscape is affected. One option is to use pen and paper. The PEST analysis can help you make a decision on how profitable a country, region, and area can be for your business. And guides to overcome them. KEYWORDS: PESTEL analysis, business environment, start-up, organisation, entrepreneurship Introduction PESTEL provides a framework for a comprehensive analysis of the environment in which organization operates, and for creating possible business strategies. The UK has a big consumer market. 1. It includes: Step by step guide to building a PESTLE. It is a useful analysis tool for decision-makers when evaluating the pros and cons of a project or initiative. PESTLE analysis is about looking outside your charity to identify risks and opportunities. PEST Analysis is often linked with SWOT Analysis, however, the two tools have different areas of focus. What is PESTLE Analysis? PESTLE analysis, which is sometimes referred to as PEST analysis, is a concept in marketing principles. In this PESTLE analysis of McDonald’s Corporation we are. You are looking for Political, Economic, Social, Technological, Legal and Environmental events/changes that will impact your business and future goals. We’ve collected the most effective political, economic, social, and technological (PEST) analysis templates for assessing how they relate to and impact your organization. Pestle Analysis Example of Apple. Try Smartsheet for Free. The next issue dissected in the PESTEL analysis of the UK (Country Profile) is the social environment. Explain briefly about PESTLE analysis. PESTLE. The PESTLE analysis can show the impact of political, economic, social, technological. A PESTLE analysis is often used with other tools such. Available: Kindle; paperback. Managers have to identify changes in macro-environment that influence their business decisions. PESTLE analysis is a tool which determines the external marketing factors (commonly known as macro environment factors) that have an effect on the organization. This may include tax policy, employment laws, For example, your Opportunities may be larger than you expect when you’ve explored your external environment. Step 1 - PESTLE Analysis - identifying the key issues for your charity in the outside world. Used. In this PESTLE analysis of McDonald’s Corporation we are. And guides to overcome them. Below are the economic factors in the PESTLE Analysis of Fortis Healthcare: Several economic factors affect the hospital & medical industry. Periodic ‘external’ risk analysisPESTLE Analysis Definition. Being the largest coffeehouse organization in the world, Starbucks continues to lead the industry of sustainable business and creativity. STEEPLE analysis is an extension of the PEST analysis with an additional Ethical, environmental and legal elements. One way to do that is to use PESTLE analysis, a tool that helps you evaluate the external factors that could affect your project. These factors can affect our attitudes, opinions, and interests. The high social standards, relatively strong economy, political stability and technological advancements all suggest that growth in the UK is set to keep on advancing. This company represents itself on behalf of the United. Our aim was to provide charities with a resource that would help them to understand the key political, economic and social trends influencing their organisations. Prioritise: Arrange the factors from the brainstorm into the ones that the team feel are a) most impactful, and b) are most likely to materialise. Two authentic PESTLE analysis books. PESTLE. Eliminate weaknesses by taking advantage of opportunities. With an estimated brand value of about 126 billion USD, McDonald’s also holds the recognition of being the most valuable fast food chain in the world. Most of the companies today are conducting pestle analysis to understand the market and deliver better customer value. It helps in understanding the impact of the external factors on the business. The PESTEL model is also a popular tool among management. Planning to launch a new product or service 2. Registered as a charity in England and Wales (1079797) Scotland (SC045154) and Ireland (20100827). PESTEL analysis. Let’s look into a few of those examples in more depth, to see how exactly they can affect a business…. Next to what it is including the acronym, this article also highlights the purpose and it’s importance of this marketing strategy tool, the Dependency ofthe PESTEL Factors, explanation of the six factors including examples and a practical PESTEL Analysis. 1. Environmental (natural), and. A PESTLE analysis studies the key external factors (Political, Economic, Sociological, Technological, Legal and Environmental) that influence an organisation. The compulsory primary education and hardworking citizen are contributing factors. Print Published Date: 27 Jul 2017 Last Modified: 06 Nov 2017 Disclaimer: This. For example, preceding a board retreat, you might engage different depart-ments or constituencies in a SWOT analysis for their particular area of expertise (e. PESTLE or PESTEL analysis is among the most popular analytical tools available for strategic business planning, and this post will help you understand the concept better through a number of PESTEL analysis examples. A practical, 3 step strategic plan template and guide to create your charity strategy, including how to carry out your PESTLE and SWOT analysis, with examples. It usually covers an analysis of service, market (including geographics, demographics and pschographics, competition, current financial situation, and macroenvironment) including demand trends, economic conditions, state of technology, politics, laws and regulations. General research Market research PESTLE Analysis: What The Future Might Hold For Your Charity You can't control the outside world and how it might impact your charity, but you can respond to it. Business policy & incentives. STEP 1 - PESTLE Analysis: What The Future Might Hold In Store For Your Charity. 1079797 Page 2 of 7. Along with the political, economic, social and technical aspects that are focused upon in the PEST, the PESTLE analysis includes two more crucial factors ,. PESTEL has recently evolved from PEST analysis once intensifying forces of globalization and intensifying forces of competition in the. Strengths: The S in the acronym stands for Strengths. Organisational development and design. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. Light and Dark layout. Demand / Supply. Organize your knowledge with lists and highlights. This framework enables you to review and address various societal circumstances that affect business operations. 3. Add your perspective Help others by sharing more. What is PESTLE Analysis? A PESTLE analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization. Pestle Analysis Example of Walmart. Step 1 - PESTLE Analysis - identifying the key issues for your charity in the outside world. The headquarters of this country is situated in Washington DC and it operates its business in different countries of the world. Run through each area – S, T, E, E, P, L, E – recording threats and opportunities. Enables. Slow technological development in comparison to the United States. SWOT Analysis (Fundraising) S = Strengths W = Weaknesses O = Opportunities T = Threats A SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face. The PESTLE analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction. High; trend for customers. After selecting the property, make sure that it has sufficient backroom space to carry out operations like stock preparation and storage. Have a look at respectable news and industry forums and websites to start. If you're doing a PESTLE analysis for a company or industry in the United States United States Country Profile (MarketLine ) This profile analyzes the political, economic, social, technological, legal, and environmental (PESTLE) structure in the US. PESTLE analysis A PESTLE analysis may help when assessing the risk arising from the impact of external factors on a charity, particularly when working internationally. 31 Mar 2023 Using a PESTLE analysis We recently shared information about one of our most effective ways to analyse the landscape around charities: the PESTLE analysis. Coca-Cola. Starbucks is one of the biggest multinational chains in America that serves in the coffee industry along with roastery services. It operates in virtually all of the world’s countries, offering more than 500 brands across bottled water, soft drinks, energy drinks, tea, and fruit juice. Though Google is a multi-millionaire company, it still can get affected by external influences. Its smartphones, PCs, tablets, Music players, and TVs are very popular. Also, this framework helps to keep track of all the changes. Out of which the net profit of the company after cutting down all the expenses is 44. The business model can effectively be used by professionals to analyze a product, organization, individual and what position it. You will. Here’s an example of a PESTLE analysis template when used in SafetyCulture:A PESTEL analysis of a company entails critically looking at the political, economic, socio-cultural and technological factors surrounding the operational environment of the said company. Title: Pestle analysis template - worked example Author: HSE Subject: Pestle analysis template - worked example Created Date: 4/24/2023 3:08:41 PM PESTLE Analysis. The PESTEL or PESTLE Analysis is a tool that is used to identify and analyze the key drivers of change in the strategic or business environment. A PESTLE analysis examines external market factors – including Political, Economic, Social, Technological, Legal, and Environmental. PESTLE or PESTEL analysis is among the most popular analytical tools available for strategic business planning, and this post will help you understand the concept better through a number of PESTEL analysis examples. This charity strategy template gives you a simple 3 step process to use to created your charity's strategic, with working examples into help you. Especially after a certain spokesperson of theirs was convicted of a heinous crime. The PESTLE/PESTEL analysis framework evaluates the political, economic, sociocultural, technological, ecological, and legal factors relevant to the business. Author/Company: 50Minutes. Remaining informed about PESTLE factors can ensure your business stays competitive. Adding a PESTLE analysis. PESTEL Analysis Framework. You might also come across ‘PESTEL’ analysis (which is exactly the same. 1) Pestle Analysis Of Starbucks. A PESTLE analysis is a great way to perform due diligence if you have overseas projects. Similarly, any and all factors which can be. 1. Both SWOT and PEST analysis only provide you relevant information about current environments, which means—steel yourself—you’ll need to conduct more SWOT and PEST analyses in the future. All fields are required. Pantene PESTLE (or PESTEL) Analysis assesses the brand on its business tactics across various parameters. What is PESTLE? A PESTLE analysis is a tool used to gain a macro picture of an industry environment. Example example. A PESTLE is usually used in commercial organisations as a part of the strategic development of a. 4. The British people have become divided. PESTLE Analysis of a Country. A SWOT analysis has a mixture of internal and external factors. PEST is an acronym that stands for P olitical, Economic, Socio-cultural and. PESTEL is broken down into six categories referencing factors that can or will affect the topic chosen for the analysis. Amazon is one of the most easily recognizable names in the world and has wide-reaching effects on how we consume many products. Several factors, including foreign investment, exports, and domestic consumption have driven this growth. Step 2 - SWOTTED Analysis - bringing the outside world threats press opportunities together with. It’s SWOT analysis season! Let's propel your nonprofit organization to new heights. You are looking for Political, Economic, Social, Technological, Legal and Environmental events/changes that will impact your business and future goals. Gather the information you need to fill out your PESTLE diagram. Along with the political, economic, social and technical aspects that are focused upon in the PEST, the PESTLE analysis includes two more crucial factors ,. The analysis can be limited to the first 4 factors, remaining as a PEST analysis, since environmental or legal issues are not always applicable. 3. Analysis of these five factors—political, economic, social, technological, legal, and environmental—is known by its acronym, PESTLE. Provides Market Size information to assist with planning and strategic decisions. Also, the PESTLE analysis lets you keep an eye on existing projects. SWOT Analysis explores these factors at a business, product-line or product level. Gather the information relevant to you. Currently, Peloton is one of the most significant brands in the fitness industry. Gather the information you need to fill out your PESTLE diagram. As part of their business expansion, Tata Steel made some high risk investments in countries such as Bangladesh, Iran. 1. PESTLE in practice Political . SWOT Analysis - Understanding Your Business, Informing Your Strategy. PEST or PESTLE analysis is used to identify important external (macro-environment level) forces that could affect a company, creating opportunities or threats for the organization. Apple is a renowned brand in the world. For those who prefer electronic options, create the matrix for the SWOT analysis using a spreadsheet or a specialized online tool. 3. Stage 1 of implementing your SOSTAC® planning framework is setting out the situation analysis. These can be identified using PESTEL analysis. 3. Ian Durant serves currently as the chairman and Roger Whiteside is the CEO. – New state tax policies for accounting. The PESTEL analysis framework is a strategic tool used by businesses and organizations to assess and analyze the macro-environmental factors that can impact their operations and decision-making. More specifically, PESTLE analysis studies the external challenges of a business. Recent events in 2019 demonstrate how practical our PESTLE analysis tool can be when assessing the risk arising from a range of external factors, and their impact. The first thing to do is use the PESTLE framework to brainstorm all the external factors (from each of the 6 areas) in your industry.